#I am playr facebook game professional#

The 50-person team is looking to replicate its multisided market place business model of free-to-use games subsidized by paid-for brand advertising in their upcoming music star simulation game ‘I Am Star’. WeInteractive’s “I Am Playr” fuses 3D gaming with premium quality first-person video footage to offer its users high-end production values in the form of a free service. PlayStation Network, Steam, Facebook), many games developers flooded the market with low-cost and low-quality video games that were priced competitively but offered little entertainment value to the end-user.

Fuelled by the advent of digital distribution channels (e.g. The London-based investor-backed firm was incorporated in 2010 when its founders recognized a market opportunity for interactive entertainment with high-end production values. These product placements are, in turn, utilized as a unique selling proposition for end-users that authenticate the in-game experience. WeInteractive lets end-users enjoy the core content of the game free-of-charge in order to quickly attain a large and active installed base that is leveraged to attract paid-for product placements from brands. The video game’s demarcated end-user demographic of young adult males in a given geographical territory makes for a lucrative value proposition to certain brands (e.g.

#I am playr facebook game professional#

I Am Playr lets the end-user emulate the life of a professional football player, both on and off the pitch. WeInteractive is inherently linked to football career simulation video game ‘I Am Playr’. A free-to-play video game is marketed towards a highly segmented target group which is leveraged as a platform for exposure to relevant brands that pay to have a presence on the platform. Video game developer WeInteractive enacts a platform business model.